Reba’s “Strange” Goes Top 10

Friday, July 17, 2009 - 11:44 AM, CDT | Reba.com

Reba has scored her second consecutive Top 10 single of 2009, as the fastest-climbing single of her career, “Strange”, ascended to #10 on Mediabase’s Country Top 50 chart (published in Country Aircheck and USA Today) this week.

The single, from her highly anticipated Starstruck/Valory debut album Keep On Loving You (in-stores 8-18-09), follows up the Top 10 event record “Cowgirls Don’t Cry”, with Brooks & Dunn, which peaked within the Top 10 in March.

Reba was officially recognized as the biggest female hit-maker in country music history earlier this year at an awards presentation in Las Vegas. Billboard’s Wade Jessen presented the superstar an award for the most Top 10 hits by a female artist in the history of the Billboard Country charts, while Country Aircheck’s Lon Helton and Mediabase’s Robin Rhodes honored Reba as the most-played country female artist in the history of Mediabase 24/7. Reba’s “Strange” single, which is complimented by a Top 5 video on CMT and GAC, continues its chart climb this week at Country radio

This summer, The Valory Music Co. and Big Machine Records will become the first label group offering country radio a digital win-it-before-you-can-buy-it campaign in conjunction with iTunes.

Reba joins Valory’s Justin Moore and Big Machine’s Jack Ingram as the first artists taking part in this offering, bringing new excitement to the traditional album giveaways. Justin Moore/Justin Moore (August 11th), Reba/Keep On Loving You (August 18th) and Jack Ingram/Big Dreams & High Hopes (August 25th) will all be available to country radio via a website widget that will provide stations a turn-key approach to album giveaways that offers six key benefits: (1) assures local winners; (2) drives website traffic; (3) provides NTR opportunities for a station’s sales department; (4) builds up listener email addresses via opt-in on station’s custom registration page; (5) offers digital album delivery via America’s most-used and most-trusted online retailer; and (6) awards each listener registering to win the full album with an free instant download of an exclusive medley with audio commentary from the artist.

Reba signed with The Valory Music Co. in November 2008. The move reunited the multimedia entertainer with industry leader Scott Borchetta, now President & CEO of Big Machine Records and sister label The Valory Music Co.

One of the most successful female recording artists in history, Reba has sold over 55 million albums worldwide and her last 13 studio albums have all achieved platinum-plus status.

The Valory Music Co., the sister label to Big Machine Records, was established in November 2007 with an initial artist roster that includes multi-platinum recording artist Jewel as well as Country Soul singer Jimmy Wayne and newcomer Southern Country stylist Justin Moore. The Valory Music Co. celebrated its first #1 album with Jewel’s Perfectly Clear, only 7 months after opening its doors. The label celebrated its first #1 single 3 months later when Jimmy Wayne’s “Do You Believe Me Now,” spent 3 weeks atop the Country singles charts. The Valory Music Co. possesses an exclusive, in-house promotion branding team while utilizing existing Big Machine Records backroom service and is distributed by UMGD.

Posted by Kevin on 07/17/2009 at 11:44 AM